How to Get Your HubSpot API Keys
HubSpot offers two ways to authenticate: private apps (API keys) and OAuth. This guide shows you both, because you'll likely need both depending on your use case.
Learn HubSpot
Everything you need to integrate with the HubSpot API
0Official Tutorials
22Articles & Guides
Articles & Guides
In-depth articles and integration guides
01
02
How to Connect with the HubSpot API
Learn how to connect to HubSpot API with OAuth 2.0, handle rate limits, manage lifecycle stages, and avoid common integration pitfalls. Complete implementation guide with TypeScript examples, webhook setup, and solutions to undocumented API quirks.
03
What platforms gain from working with a unified API provider
Learn how unified API providers help software platforms increase integrations, improve customer retention, enhance user experience, and grow their ecosystem while reducing engineering effort and accelerating partner integrations.
04
API Design Principles for the Agentic Era
For 15 years, developer experience meant optimizing for humans at a terminal. That model is increasingly incomplete. A growing share of API traffic is generated by AI agents that read docs, make decisions, and retry failures autonomously. This is the same discipline as DX applied to a new consumer. Call it agent experience, or AX.
05
Integration partnerships aren't a hurdle. They're your competitive advantage.
Integration partnerships help B2B software companies go beyond simple API connections. Learn how official platform partnerships build credibility, unlock marketplace distribution, enable co-marketing opportunities, and help your product reach the customers who already use the platforms you integrate with.
06
Xero Integrations: The Complete Guide to Integration with Xero (2026)
Everything you need to know about integration with Xero in 2026: top apps by category, how to choose the right one, and what it takes to build a Xero integration into your own product.
07
What Is a Webhook? How Webhooks Work, With Examples
Webhooks let one application push real-time data to another the moment an event happens. Learn how webhooks work, how they compare to APIs and polling, see real-world examples from Stripe, GitHub, Slack, and Discord, and get practical guidance on webhook security, reliability, and testing.
08
Unified Pagination: Abstracting API pagination across third-party APIs
Struggling with inconsistent pagination across APIs? Discover how we unified various pagination strategies into a single, developer-friendly API, simplifying integrations. Learn how we tackled the complexities of offset, cursor, and link-based pagination to enhance your API experience!
09
API Aggregator: What It Is, How It Works, and How to Choose One
Learn what an API aggregator is, how it works under the hood, and what to look for when choosing one. Covers open banking, accounting, HRIS, and CRM aggregators.
10
How to Simplify SaaS Integrations
Most companies run on 100+ SaaS tools, but the real problem isn’t the apps, it’s the gaps between them. This guide shows you how to simplify integrations step by step: from mapping data flows to choosing the right tools, avoiding costly pitfalls, and scaling without drowning your developers in maintenance.
11
NetSuite Integration Guide
In this deep dive, we break down what NetSuite integration actually looks like in production, from sync patterns and API options to governance limits, concurrency constraints, and the real issues teams run into at scale. With architecture principles, clear decision frameworks, and hands on implementation tips, you’ll walk away with a practical blueprint for building NetSuite integrations that are reliable, secure, and built to handle growth.
12
Top Merge API Alternatives for SaaS Teams in 2026
This article gives a technical breakdown of the best Merge API alternatives, comparing architecture, pricing, performance, and developer experience across platforms like Apideck, Paragon, Unified.to, and others. Get the technical details you need to choose the right platform for your stack.
13
How to promote your API?
APIs, like other products, need product marketing forethought. In this post, we'll uncover the hottest tips to get your API out in the wild. Thankfully, there are some pretty simple, tried-and-true steps to increase your service's discoverability and appeal to developer users.
14
7 Best Codat Alternatives for 2026: A Technical Comparison
This article breaks down why teams outgrow Codat and which alternatives actually fix the real pain points, such as stale data, async writes, limited scope, and unpredictable pricing. You’ll get a clear technical comparison of 7 platforms, showing exactly when each one makes sense and when it doesn’t. If you’re building beyond basic accounting or need real-time, scalable integrations, this will save you weeks of wrong decisions.
15
What is API Integration
API integration is the process of connecting two or more software systems through their APIs so they can exchange data.
16
Top Benefits of Unified APIs
Discover how Unified APIs are transforming the way SaaS companies build and scale integrations. This article breaks down the hidden costs of traditional integrations, shows how Unified APIs cut development time by up to 80%, and explains how they unlock scalability, security, and innovation. Learn how to free your engineering team from endless maintenance and accelerate product growth.
17
Why an Integration Platform Beats Point-to-Point SaaS Integrations
Point to point integrations seem easy at first but quickly turn into a maintenance nightmare. This article reveals why an integration platform is the smarter, scalable path for SaaS companies that want to grow.
18
25+ CRM APIs to integrate with
CRMs connect with various moving components, and integration is the name of the game. Therefore, CRMs typically open up with a RESTful API to integrate with partners. If you're in the market for CRM integrations, we've got you covered. Here are 25+ CRM APIs available right now.
19
Why Building Native Integrations In-House Is Slowing Your Product Down
Building integrations in-house feels smart at first, until it slows your entire product down. This article reveals the hidden costs of native integrations and shows how unified APIs let you scale faster, cut maintenance, and keep your team focused on what really matters.
20
What is API Pagination?
Struggling with slow APIs and massive JSON payloads? API pagination is the key to scaling performance, cutting response times, and keeping clients fast and reliable. Learn how to implement pagination strategies (offset, cursor, page-based) that handle millions of records without crashing your server or browser.
21
Unified APIs vs. Zapier: What's the Difference and Who Are They For?
Discover the key differences between Unified APIs like Apideck and iPaaS tools like Zapier. Learn who they’re for, how they handle data, and which is right for your use case—whether you're building native integrations or automating workflows.
22
Apideck Product Update, November 2019
This blog post is the November edition of our monthly update with the latest updates on the Apideck platform. New features; redesigned landing pages, improved search, developer badges, HubSpot tracking, and Apideck Unify.